Gulf Air, the national carrier of the Kingdom of Bahrain, commenced operations in 1950, becoming one of the first commercial airlines established in the Middle East. Today, Gulf Air is a major international carrier serving 49 cities in 27 countries.
Gulf Air is looking to hire a digital agency to work with the digital team on the planning and execution of its digital strategy. The digital agency will be responsible for many activities, including the:
1. Digital Media planning, buying and execution
2. Web and Mobile UI/UX design
3. SEO
4. Content Marketing
5. Analytics
6. Email Marketing
Technical 30% Pricing 70%
Vendors must also meet the following knock-out criteria to participate in this tender:
1. The vendor should have a local presence and offices in all the following regions: a. Middle East b. Africa c. Europe d. Asia Pacific
2. The vendor must confirm that they have internal resources who can create and review content in all of the following languages: Arabic, English, French, German, Russian and Hebrew
3. The vendor must confirm that they can manage the advertising campaigns using Gulf Air accounts on the ad platforms (Google Ads, Facebook, Snapchat, Twitter etc…)
4. The vendor should be an official partner of at least 3 of these vendors. The vendor should submit in their response which of the following companies they are partners of: - Adobe - Sitecore - Google Ads - Facebook Ads - Qualtrics - Emarsys